YOUR ONLINE WINGMAN
Visualizing a brand for luxury, sustainable and ethically produced beachwear.
22Paradise is Dutch brand that produces and sells conscious beachwear that is made from recycled ocean plastic. Our goal was to create a brand that doesn't compromise on design or fashion, but still tells the story of the impact of our clothing on the environment.
Studio Gyor Moore was asked to visualize and art direct the content, photography and website to create something that is fitted for a concsious buyer but still feels 'green' and 'conscious'.
For the direction we chose a minimal esthetic, with natural colors and elements and editorial photography (all by Won-seok Choi).
Only The Flyest is a curated fashion site that collects the flyest items from all over the web. What started out as a Pinterest board for Gyor Moore and his friends a couple of years ago has now grown to be an independent website with homemade content and several publications.
We noticed that amongst fast fashion brands there were always a few very non-trendy quality basiscs (sometimes even conscious collections), that could really last you for years. By curating these items we strived to stimulate everyone to be more consious of their fast fashion consumption.
The perks of Only The Flyest was the fact that everything was under €100.00. Making it accessible for everyone to buy quality basics and to look fly. We believe in serving a professionally curated collection of fashion and matching content for our niche target group by keeping our audience very close and interactive.
For our promotions we use pictures from bloggers and our connected brands and none of these images are owned by us in any way.
Stylescape (Moodboard with story narrative)
Photography based on this Art Direction (Photographed by Won-Seok Choi for 22Paradise)
(For the B2B launch aimed at resellers)
(Aimed at consumers)