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FUEL YOUR DREAMS

EXPERIENCE THE CITY

Crowdfunding for the
artists of tomorrow

Creating a curated community

CLIENT: BLEND\BUREAUX
ROLE: ART-DIRECTION, WEB DESIGN
YEAR: 2015

BLEND\BUREAUX has always been a springboard for aspiring artists, creating new ways for them to expand their network. Whether this is through a magazine, an online community or in this case: a fundraiser, BLEND strives to support the creative industry.

This is a concept that I created for BLEND, giving an idea of what the fundraiser could look and feel like. The focus was on creating a strong and bold personality, combined with adventurous and daring copy.

Parlor is a leisure-focused private members' club located in Soho, New York. They are known for their exceptional taste and extreme exclusivity. Parlor aims to be the one place where valuable social connections are made between professionals in the fields of fashion, finance and arts.

As a result of their growth over the last few years, the Parlor team wanted to take their brand to a new high-end level. They asked me to help them create a luxurious and exclusive online feel while maintaining sophisticated and cohesive. Together we made moodboards, stylescapes and prototypes. My role was mainly aiding the team to visualize and structure their brand and revisit the membership application flow.

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Using black and white as primary colors, gives the site a blank canvas look, making the artists content stand out. The boldness comes from the very distinctive font and bright color gradients. These colors represent the growth and progress of an artists project.

 

For this project I curated photography from over 100+ independent fashion- and food-photographers. Together with the team we created a list of images they could use for their website, prints and social media.

The deliverables for this project were photographs, slidedecks, a brand visionboard, typography and prototypes. The photographs used in this case are owned by the following talented artists:

Anne Combaz
Cayla Zahoran
Daniel Krieger
Sasha Gitin
Serichai Traipoom

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