spinelogo
grey kopie

YOUR CLOTHES THANK YOU

DEFINE THE WAY YOU SAY HELLO

From a disposable to designer product.

Your contacts

always up to date

CLIENT: OWN CONCEPT
ROLE: RESEARCH, CONCEPTING, BRANDING
YEAR: 2014

For a project called DesignThis! I got to create my own assignment based on a research question I found interesting. As a lover of visually beautiful things, I have always been intrigues as to why we use certain products everyday and never thing about why it looks the way it looks. Or better yet, why we love them so much.

That’s why I asked myself ‘How can I turn something worthless into something worth buying and loving?’. The object I chose was a clothing hanger. To me, the interesting thing about clothing hangers is the fact that they are bought and treated like disposable products, yet we use them for years.

Always Hello is a mobile application created by Banda B.V. that makes sure it's users always has the correct contact details of everyone they know. Whenever someone changes their phone number, email address, twitter handle etc, this will all automatically be changed in your native contactlist. Always Hello aims to be the biggest provider of seamless contact exchange worldwide.

I was asked to create a full brand new visual style for their online and offline identity, making it look and feel as fresh and vibrant as their new target group, young professionals. Together we created a new logo, a new styleguide and our own unique illustrative style.

handgetekend
modeltekening
spineproces

By researching people’s wants and needs and the psychology behind design is started building up a solid concept. By using this information and combining it with a strong brand identity I strived to bring a new meaning to clothing hangers
as we know it.

I wanted clothing hangers to be viewed as the backbone of your closet, a necessary in any fashionable home and the spine of all of your favorite clothes. Therefore I created SPINE: a new way to hang.

As for the branding, I created a bold and vibrant visual style and combined it with a more professional and sophisticated type and photography style.

For our identity we used the most common way of saying 'Hello', a smile, as the main symbol. The smile is incorporated throughout the entire style.

hanger
spinelogo
blue
grey
pink
yellow
black
card_pink
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OTHER PROJECTS

Only The FlyestProduction, Webdesign

Always HelloBranding, Illustration

Parlor New YorkArt-Direction, Curation

The Way Of Living 24Art-Direction, Webdesign

BlendGalleryArt-Direction, Webdesign

SpineConcepting, Branding, Animation

WonderkindIllustration